What is brand coaching?

I'm often asked the question, what is brand coaching?  Here's how I define it -  a synergy of professional coaching models with high-level brand communications process, that helps clients to discover their brand, express their brand and live their brand to it full business potential. 

How does that work? 

A coaching model creates a relationship with clients that engages them in looking at their own brand co-creatively.  Coaching tools and techniques can help people get beyond their linear thinking minds, which is useful for creating and expressing their brand.  Coaching is also about moving into action, specifically moving values into action and living the brand authentically – which is where many brand initiatives fail. 

How is it different than a brand consultant? 

Coaching empowers the client in the branding process – they are really the expert in their own brand – they just may not know it, yet.  It is also the client who has to live the brand every day - and coaching inspires and support that process. And because brand marketing is my background, I can combine coaching with mentoring and strategic consulting depending on my clients needs.