Sounds incredible - and - for my 'brand coach on call' service client it was true... permit me to share this story...it's the kind of story we all like to have in our business: someone who worked with us and got results! ...
"My background up till six years ago was in high tech. I was an IT consultant, the CIO of Sony Canada, a strategy consultant with the Boston Consulting Group and finally a serial entrepreneur, having co-founded four companies (and sold two of them, with the third now a leading supplier in the Insurance software solutions field.)
I first used Cheryl’s branding services to focus my thinking and messaging re my third startup. I put together what I thought were pretty good marketing, branding and PR ideas and materials. Cheryl took those ideas and materials and created a totally different – and hugely more compelling – story for the company. Both my partner and our clients strongly endorsed the new ‘image’ of the company.
Three years ago I followed my passion and chose a new vocation, as a coach to businesses, relationships and individuals. Recently I created a marketing message to solicit clients, to support me in a Certification program I will commence next month. Once again I asked Cheryl to give me her valuable insights. And once again she brought in her marketing and branding magic. I adopted her extensively revised content almost verbatim. This new marketing pitch garnered me three new clients almost immediately. And a fourth started her reply with “This time you've captured my attention!” And another "What a difference! I hadn't deleted the old one, but I hadn't sent it to anyone yet - this one I've sent to a bunch of people. Good luck!"
I can’t endorse Cheryl’s expertise, professionalism and wonderful energy in too strong terms." Ilan Levy, MBA, CMC, CPCC
do you have a story like this about your brand? if you do, skip to the next paragraph. if you don't, then ask for it. you can ask customers directly one-to-one or you can use an on-line survey tool, like survey monkey to gain stories.
what can you do with the story? first it will help you 'know your brand', by giving you insights about what your customers value about your brand. then you could use it to 'express your brand' in marketing materials. and you could use it to 'live your brand' through self-motivation (and we can all use a little of that these days:-), inspiring your staff, or deepening your relationship with customers...
love your brandtm
